Tipp No. 96: Icelandic Fashion Designer Anita Hirlekar – “Explosion of Color & Texture”

arts, Insights, Kunst, Reisen, Travel

Since visiting Norway a few years ago, I knew that I must have some Scandinavian blood like friends & colleagues abroad supposed. My body design & features clearly indicates that my ancestors were not 100% Southern French-German. In Norway, I found my shopping paradise.

The swimmer-like width of my shoulders, my long arms & legs and female curves…no problem. Frankly speaking, my appearance is not cute at all (at least at first sight). I am a shield maid and a real woman – and not a kawai little girl. I spent some time in Asia, where I couldn´t find anything for my wardrobe.

By the way, later year I did one of these popular genetic tests and finally got the confirmation, in terms of genetic ethnicity I am a French-German-Scandinavian Mix plus a dash of Iberian. No wonder that Scandinavian fashion fits me well.

However, may I introduce ANITA HIRLEKAR`s beautiful work and philosophy to you?

Autumn n/ Winter Collection 2018
Autumn / Winter 2018
Autumn / Winter 2018

Autumn/Winter 2018 is a collection with a strong focus on textiles (print, felt, and embroidery) and the quality of hand work. It is about going to back to making things by hand to create something meaningful and special. All the fabrics was made by Anita in her textile studio in Akureyri Iceland. 

Pre-Fall 2018

Taking an artistic approach to fashion, ANITA HIRLEKAR has an unconstrained use to color & texture. 

The prints are developed and hand painted by Anita using her embroidered pieces as inspiration. All fabrics vary in color & texture giving the garment a unique appearance. The collection consists of easy & elegant print dresses & separates. All the textiles and accessories are made in our studio in north of Iceland.

Autumn / Winter 2017
Autumn / Winter 2017

Feature on Vogue Italia

At the occasion of the Reykjavik Fashion Show 2017, Cit.: The RFF was closed by talented Aníta Hirlekar, the designer whose strongest point is her artisanal approach – recognizing (and preserving) the importance and uniqueness of handmade clothing. She sent down the runway tops and dresses with innovative and colorful textures, in perfect balance with the elegance of all the silhouettes

Spring / Summer 2016
Winter / Fall 2014
Winter / Fall 2014


ANITA HIRLEKAR is a womenswear label based in Reykjavik, Iceland. Established in 2014 the eponymous brand creates sophisticated and feminine designs with a playful touch.  

Taking an artistic approach to fashion, ANITA HIRLEKAR has an unconstrained use of color & texture. The designs have a strong attention to innovative fabrications always focusing on longevity

The brands signature is to develop a vision that will reflect the uniqueness of the human touch, combining handcrafts with an high fashion sensibility. 

All the textiles are made & developed in our studio in north of Iceland.

Anita completed both BA in Fashion Design with Print in 2012 followed by the MA specializing in Fashion Textiles at Central Saint Martins collage of Art and Design in London.

Since graduating in 2014 Anita Hirlekar has received international acknowledgment. Anita´s unique vision of style & colors was recognized when she was chosen as one of four ones to watch designers at London fashion week SS 16. 

Her designs has been featured in numerous publications such as Elle USSelf Service & i-D magazine & worn by creative women such as the award winning director Rungano Nyoni at the BAFTAs 2018.

Haiku No. 19: Take your arms off (Lege Deine Waffen ab)

arts, Gedichte, Kunst, poems


At Valaskjalf,
Huginn and Muninn are sleeping.
Arms & shields taken off,
Fragile trust.

In Valaskjalf,
Huginn und Muninn schlafen.
Waffen & Schilder abgelegt,
zerbrechliches Vertrauen


depositphotos_9326378-stock-photo-hugin-muninNote: In Norse mythology, Huginn (from Old Norse “thought”) and Muninn (Old Norse “Memory” or “mind”) are a pair of ravens that fly all over the world, Midgard, and bring information to the god Odin (= Wotan) & Frija (= Frigg), his wife.

In Norse mythology, Valaskjálf (“the Shelf of the Slain”) is one of Odin’s Halls, a great dwelling built and roofed with pure silver. In this room is a high seat, Hliðskjálf, where Odin & Frija can watch over the entire universe. Vali (one of the Asen-gods), who revenged Balders (= son of Odin & Frija) assassination, was at home in this 3rd hall of Asgard too.




Insight No. 19: There Is Something Rotten In The State(s)…of Denmark

Insights, Psychologie, psychology


What would happen if the American people wake up and recognize their poor living conditions – in particular compared to the Northern European countries?

it seems to be that the US American establishment is waging information war including psychological warfare tactics against their own citizens.

While Americans are dreaming (being hornswoggled by their elites), others are already living their dream of a good life quality.

By the way, if Germans suspect: “…and then we`ll get American conditions.”, we are expressing our concern to be painfully down-graded.



No-Art No. 5: Frija, die ebenso verschwiegene wie kämpferische Asen-Göttin

arts, Insights, Oddities


Bronze “Frija 2” (von Nando Kallweit) in einer kurzzeitigen  Zufallspaarung mit meinem ersten Amateur-Acrylmalversuch, der vor dem Erwerb der Bronze entstanden ist.


nk_frijasisters of frija2

Frija2 in Gesellschaft ihrer Schwestern Frija1 & Frija3.

Die nordische Göttin Frigg (ahd. Frī(j)a, langobardisch: Frea) ist die Gemahlin von Odin in der Nordischen Mythologie . Nach einigen Autoren ist ein anderer Name für sie Saga. Sie ist die Schutzherrin der Ehe und Mutterschaft. Sie ist Hüterin des Herdfeuers und des Haushaltes.

Es bestehen viele Parallelen zur Göttin Freya, der Göttin der Liebe und der Fruchtbarkeit, mit der sie in neuzeitlichen Rezeptionen oft gleichgesetzt oder verwechselt wird. Frigg bekleidet jedoch durch ihren Gatten Odin eine zentralere Rolle und gehört dem Göttergeschlecht der Asen an.  Die Asen werden von ihrer Mentalität als kriegerische und herrschende Götter geschildert, wohingegen die Wanen (wie Freya) als Fruchtbarkeitsgottheiten stilisiert werden.

Frigga`s (alias Frija) Dienerinnen sind GnaFulla, Sygn, Vara, EiraHlínLofn und Vjofn.

Es heißt. daß sie allwissend ist und auch alle Geheimnisse der Götter und Menschen kennt, dieses Wissen aber nicht immer mit anderen teilt.

In der nordischen Mythologie zeugte Frigga mit Odin die Götter BalderHödurHermodrBragi und die Walküren. In Asgard ist Fensal, der Sumpfsaal, als ihr Wohnsitz überliefert. Sie soll die Wolken gewebt haben.