Weirdly Calorie Bombs that are tempting only at first sight and from a distance.
On the second sight and looking at Wayne Thiebauds pies, ice cream, juice and other sweets, an uncomfortable feeling involuntarily creeps in.
The pastel colors (50s like, economic boom time with the promise that consumption will make us happy), the creamy color application that provides almost a 3D-effect and the delicious motifs and the beauty of the cakes, pies and ice cream rise your appetite…and then suddenly, you start thinking that some thing is terribly wrong.
Is it the degree of abstraction that let the pies & sweets look “lifeless” and like cloned with calculated deviations to pretend that the food is hand-/home-made?
Is it the arrangement of the food? It reminds on serial production and the showcases look like incubators in my view.
Is it the fetish-like, somehow aggressive (pushy) and clean presentation of the cakes, juice & ice cream?
The “cold, clinical light” creating amazing colorful shadows that provides a kind of “artificial touch” and lead to an association of food laboratory and industrialized, unhealthy fake food?
The motif seems to uncover the broken promises of advertisement.
The lack of a background?
Or details like the colored contour lines?
Somehow the bakery & candy looks dangerous not only because of the high sugar, fat and artificial flavoring substances contents but also because of its persuasiveness to makes us believe that we want it despite of the suspicion that it is not good for us.
These sweetened, sugar-coated products won`t nourish us. It won`t satisfy our hunger – neither the physical one nor the emotional one.
Consuming fluffy, creamy gateau – you can easily eat in binge eat – won`t fill the void in our lifes….in us.
These master pieces of product development are surrogats /substitutes for something you cannot buy.
No…These “Sweet Dreams” are – on the quiet – toxic.
ABOUT THE ARTIST
Wayne Thiebaud (born November 15, 1920) is an American
commonplace objects—pies, lipsticks, paint cans, ice cream cones, pastries, and hot dogs—as well as for his landscapes and figure paintings.
Thiebaud is associated with the pop art movement because of his interest in objects of mass culture, although his early works, executed during the fifties and sixties, slightly predate the works of the classic pop artists.
Thiebaud uses heavy pigment and exaggerated colors to depict his subjects, and the well-defined shadows characteristic of advertisements are almost always included in his work.
You can find his stunning work in many famous collections.
On October 14, 1994, Thiebaud was presented with the National Medal of Arts by President Clinton.
He also received the Lifetime Achievement Award for Art from the American Academy of Design in 2001.
Thiebaud was inducted into the California Hall of Fame in 2010 at the California Museum, Sacramento,
and in 2013, he was honored with the California Art Award in recognition of his part in raising the prominence of California art around the world.