Since visiting Norway a few years ago, I knew that I must have some Scandinavian blood like friends & colleagues abroad supposed. My body design & features clearly indicates that my ancestors were not 100% Southern French-German. In Norway, I found my shopping paradise.
The swimmer-like width of my shoulders, my long arms & legs and female curves…no problem. Frankly speaking, my appearance is not cute at all (at least at first sight). I am a shield maid and a real woman – and not a kawai little girl. I spent some time in Asia, where I couldn´t find anything for my wardrobe.
By the way, later year I did one of these popular genetic tests and finally got the confirmation, in terms of genetic ethnicity I am a French-German-Scandinavian Mix plus a dash of Iberian. No wonder that Scandinavian fashion fits me well.
However, may I introduce ANITA HIRLEKAR`s beautiful work and philosophy to you?
Autumn/Winter 2018 is a collection with a strong focus on textiles (print, felt, and embroidery) and the quality of hand work. It is about going to back to making things by hand to create something meaningful and special. All the fabrics was made by Anita in her textile studio in Akureyri Iceland.
Taking an artistic approach to fashion, ANITA HIRLEKAR has an unconstrained use to color & texture.
The prints are developed and hand painted by Anita using her embroidered pieces as inspiration. All fabrics vary in color & texture giving the garment a unique appearance. The collection consists of easy & elegant print dresses & separates. All the textiles and accessories are made in our studio in north of Iceland.
Feature on Vogue Italia
At the occasion of the Reykjavik Fashion Show 2017, Cit.: The RFF was closed by talented Aníta Hirlekar, the designer whose strongest point is her artisanal approach – recognizing (and preserving) the importance and uniqueness of handmade clothing. She sent down the runway tops and dresses with innovative and colorful textures, in perfect balance with the elegance of all the silhouettes”
ABOUT THE FASHION DESIGNER
ANITA HIRLEKAR is a womenswear label based in Reykjavik, Iceland. Established in 2014 the eponymous brand creates sophisticated and feminine designs with a playful touch.
Taking an artistic approach to fashion, ANITA HIRLEKAR has an unconstrained use of color & texture. The designs have a strong attention to innovative fabrications always focusing on longevity.
The brands signature is to develop a vision that will reflect the uniqueness of the human touch, combining handcrafts with an high fashion sensibility.
All the textiles are made & developed in our studio in north of Iceland.
Anita completed both BA in Fashion Design with Print in 2012 followed by the MA specializing in Fashion Textiles at Central Saint Martins collage of Art and Design in London.
Since graduating in 2014 Anita Hirlekar has received international acknowledgment. Anita´s unique vision of style & colors was recognized when she was chosen as one of four ones to watch designers at London fashion week SS 16.
Her designs has been featured in numerous publications such as Elle US, Self Service & i-D magazine & worn by creative women such as the award winning director Rungano Nyoni at the BAFTAs 2018.